Campaign Execution
- Own the end-to-end execution of user-growth campaigns, with a strong focus on user acquisition, registration conversion, trading incentives, retention, and reactivation; design and drive efficient campaign solutions.
Data-driven growth
- Analyze user journeys and trading behaviors, develop tiered incentive schemes, and optimize conversion funnels to maximize marketing ROI.
Cross-functional coordination
- Integrate resources across product, design, engineering, and other teams to ensure campaigns launch on schedule and achieve expected goals.
Innovation & competitive analysis
- Monitor market trends and competitor activities, continuously innovate campaign formats to enhance platform growth efficiency and user engagement.